💡 WHY IT MATTERS

Your bakery case is more than a display—it’s your silent salesperson.
A clean, well-lit, and thoughtfully stocked case:

• Build customer trust
• Showcases product quality
• Drives impulse purchases
• Reduces labor through self-selling merchandising

👉 Ideal for: bakeries, cafés, restaurants, coffee shops, ice cream shops, and convenience stores

🧰 BAKERY CASE SETUP

• Choose a countertop case suited for your product mix (ambient or refrigerated)
• Place in a high-visibility location without disrupting traffic flow
• Keep away from direct sunlight
• Ensure proper lighting, temperature control, and full enclosure
• Maintain health & safety compliance
• Keep packaging supplies stocked:
  • Gloves
  • Wax paper
  • Bakery boxes & bags

🧁 PRODUCT SELECTION

• Offer high-appeal, fast-moving items:
  • Cookies, brownies, muffins, bagels
  • Mini cakes, decorated cookies, donuts
• Incorporate seasonal items:
  • Mini pies, fruit pastries, holiday specialties
• Follow dietary separation:
  • Keep gluten-free and nut-free items separate
• Store products based on temperature requirements

👉 Tip: Research local trends and mirror popular flavors with your own twist

🛍️ MERCHANDISING FOR MAXIMUM SALES

• Avoid overcrowding—use clean, organized displays
• Use vertical risers to highlight premium items
• Arrange products in neat rows and groupings
• Keep the case fully stocked (never sparse)
• Use clear labels for pricing and product names
• Add:
  • Menu board
  • Seasonal/LTO signage
  • Promotions for slow-moving items

👉 A full, organized case signals freshness and quality

✨ MAINTAINING THE ALLURE

• Clean the case daily and throughout service
• Always keep lighting on and bright
• Rotate in new and seasonal items regularly
• Offer late-day promotions or “Happy Hour” specials
• Ask customers for feedback to guide product selection

🚀 FINAL TAKEAWAY

A well-executed bakery case is a low-cost, high-impact sales tool.

👉 Done right, it will:

• Increase ticket averages
• Improve product visibility
• Creating a premium customer experience

👉 HOW BUCHMANN CAN SUPPORT YOUR BUSINESS

✔ Cost-effective and quality ingredients, mixes, fillings, and toppings

✔ Large variety of boxes, donut trays, containers, paper bags

✔ Offers cookie and pastry doughs – ready to proof/bake

✔ Frozen/thaw & serve items, like cheesecakes

✔ Product guidance & support

✔ Flexible sourcing for your needs

✔ Reliable supply & delivery

Need help selecting products or building your case?

Buchmann is here to support your bakery and foodservice success.

Contact us today. Buchmann – Your partner in bakery & foodservice solutions.

We can be reached at 619-443-6875, sales@buchmannegg.com, and view our catalog at https://buchmannegg.com/products/

Buchmann Bakery & Restaurant Supplies is a division of Buchmann Egg Inc.

11106 Moreno Avenue, Lakeside, CA 92040