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Online Ordering and Delivery Jump to 39% of Total Sales During Pandemic

In response to consumer demand during the pandemic, over 70% of franchisees have enhanced delivery and digital ordering. Although most already had digital ordering and delivery before 2020, they now account for a much larger percentage of sales than before.

Businesses have invested a tremendous amount of time, money, and creativity in delivery and mobile ordering, but not all restaurants have adapted to off-premise sales to the same degree. The shift to off-premise sales should be long lasting and will likely become a permanent aspect of many business models. COVID-19 transformed payment offerings such as contactless, mobile and online payments from “nice to haves” to “must haves”.

Some companies have chosen to limit their scope of operations, changing their operation hours and trimming their menus. The menu must be amendable to delivery and takeout, which can be difficult for some restaurants. Drive-thru options are also in demand, with many operations adding drive-thru capabilities.

It is clear that people still want to go out and be social, and people are tired of cooking at home. However, businesses must be creative in order to survive during this difficult time. Cotati Food Service has a variety of different products that are useful in any operation. Contact us today to see how we can help your foodservice needs!

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