Summer provides an amazing opportunity for restaurant operators. Warm weather and sunny skies often bring increased customer traffic and more business for restaurants. From relaxing vacations to afternoons at the beach, summertime activities result in customers leaving their homes for the day and eating out more often.

In order to capitalize and profit from this consumer behavior, restaurant operators must be adequately prepared to handle the rush of the summer months. Here are three strategies to grow your restaurant this summer:

• Adequate Staffing: Customer service is extremely important in building a positive relationship with your customers. Staffing your operation with enough employees will allow each employee to provide detailed attention and high-quality service. This will result in greater satisfaction from your valued customers.
• Forming Customer Loyalty: Restaurants must strive to create a unique dining experience that will result in loyal customers. Research conducted by Oracle Hospitality indicated customers appreciate innovative technology that can make their dining experience more enjoyable. Tech tools such as mobile applications or online delivery platforms can help create more customers that dine at your restaurant regularly.
• Going Above and Beyond for Your Customers: The Oracle Hospitality study found that two of the most important factors for customers when dining out is the quality of service and the accuracy of their order. By prioritizing these elements, restaurants can optimize the dining experience of their customers. This will help satisfy demands and increase sales.

Contact Cotati Food Service to learn how our expansive product catalog can help your restaurant increase sales.

To learn more about each strategy, please read on at Food Newsfeed.