Restaurants are always looking to increase their profits. This can come from increasing sales or cutting costs. It is difficult to consistently attract new customers, so operators must be creative and strive to make more money per customer. The design of the menu provides a wonderful opportunity to increase profit margin per customer.

The way operators organize their menu can have a major influence on profits. Here are several tips that will help operators maximize the value of their menu:

• Bring attention to high-margin choices
• Strategize how pricing appears on the menu
• Simplify the options for customers

These methods will help restaurants use their menu to boost sales without additional costs and dramatically increase profits.

Please contact our team at Cotati Food Service for more ideas on how to improve your operation!

For more detailed information about innovative ways to use your menu, read on at FSR Magazine.