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Don’t Live on Discounted Meals

This is a tough time to be in the burger business. At least it was last quarter.

McDonald’s last month said that its same-store sales rose 2.4% in the U.S., which was better than expected and has led to all sorts of enthusiasm among investors. But its traffic was still down in the period, despite a new dollar menu and other discounts.

And then Burger King said its same-store sales declined 0.7% in the third quarter. It, too, is a big discounter.

This week, Wendy’s said its same-store sales declined 0.2%.Traffic was down, too. None of the companies provided any details as to how much traffic was down. Suffice it to say the big three fast-food burger chains lost some customers last quarter. read more – https://www.restaurantbusinessonline.com/financing/fast-food-lives-discount-dies-it

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