Breakfast trends in retail and foodservice are adapting to Hispanic and multicultural tastes, according to Packaged Facts. More than half of U.S. households agree breakfast is more important than lunch or dinner, with women, adults over 65, African Americans, and Hispanics most likely to fall under this category.

The report notes that Hispanics are positioned to be among the most influential breakfast consumers based on a variety of factors and trends. Hispanics currently number more than 60 million, representing almost 19 percent of the U.S. population and are expected to grow 9 percent through 2020. The growing presence of Hispanics is requiring marketers to leverage strategies in order to appeal to their respective traditional and cultural values.