Restaurant sales can be hard to predict around the holidays with so many factors contributing to growth or decline. Generally, holiday restaurant sales tend to mimic retails sales. If that is true to form, then we are looking at a good year in 2018 as retail sales are predicted to be up 4 percent from last year.

Below are seven benefits of incorporating a seasonal menu.

1. Lower food costs.  
2. Improved flavor profiles.
3. Low-cost menu items.
4. High-margin seasonal cocktails.
5. Increased marketing power.
6. Sparked customer interest.
7. Re-engaged employees.

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