Increasing competition and customer expectations for consistent, quality service at restaurants makes getting people in the door more difficult than ever in today’s market. Competition created by new establishments and constant scrutiny via social media have raised the bar for service standards. Modern restaurateurs must react faster in order to succeed. Here’s 4 ways to do it:

1. Engage the reputation economy

2. Create dining experiences that appeal to younger diners

3. Capitalize on seasonal promotions

4. Incentivize customers with rewards

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